After years of building, riding, and growing with you, we’ve decided to hit pause on the shop. But this isn’t goodbye. We’re still here, creating the same content that keeps you laughing, inspired, and ready for whatever’s next.

What started as a passion project turned into a community of riders and dreamers — and we’re beyond grateful for that. The road’s shifted, the e-comm world’s changed, and it’s time for a reset. While the online store’s going offline, you can still find Built to Ride gear locally and out in the wild with us.

Now’s your last chance to grab these goods online — everything’s up to 80% off, no exclusions.

Thanks for riding with us. We’ll see you out there!

— The Built to Ride Co. Team